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Your homepage is the digital front door to your business. Within the first few seconds of landing on your site, visitors decide whether to continue exploring or to leave. In this blog post, we'll delve into some of the most common homepage mistakes that could be costing you clients and how to fix them.
Capturing Attention with Your Hero Section
The hero section is the first thing visitors see on your website. Its purpose is simple: to tell people what you do, why it matters, and what they need to do to get it. A common mistake is being unclear about what your business does. Your main headline should state what you provide, and your subheadline should briefly explain how you improve your clients' lives.
Using the Right Images
The images on your homepage should reflect the experience your clients will have after working with you. Avoid overly posed or unnatural stock images. Opt for photos that feel like real moments captured in time, as they connect better with your audience.
Ensuring Consistent Imagery
When using multiple images, make sure they look like they belong to the same family. This can be achieved by choosing images from the same photographer or ensuring they have similar vibrancy and energy levels.
Creating Clear Calls to Action
Your call to action (CTA) buttons should be specific and consistent throughout your homepage. Choose a color that stands out and is not used elsewhere on your website. This clarity helps guide visitors to take the next step in engaging with your business.
Maintaining Proper Spacing
Chaotic spacing can make your homepage feel overwhelming. Ensure there's enough padding within sections and around buttons to give your content room to breathe.
Telling a Complete Story
Don't rely on visitors navigating through multiple pages to understand your business. Your homepage should tell a complete story, guiding visitors from the introduction to the call to action in a logical flow.
Implementing These Fixes
