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The Secrets to Going Viral in Business
the secrets behind their success.
Understanding Virality
The key to a video going viral is its ability to be watched repeatedly and shared widely. According to TikTok strategist Kenya Kelly, "As a business, if you want people to watch your content over and over again and share it, it has to be relatable to the person watching." This means that even topics that seem uninteresting at first glance can go viral if presented in a relatable and engaging way.
Secret #1: Give Your Niche Topic Broad Appeal
Neil Dingra, a savvy mortgage broker, realized that talking solely about mortgages wasn't resonating with his audience. By broadening his content to cover financial freedom, real estate investing, and home ownership, he was able to make his niche topic more appealing and sticky. Similarly, David Stojic, known as the DIY HVAC Guy on YouTube, expanded his content to include practical tips for homeowners, making his HVAC expertise more relatable and engaging.
To apply this strategy to your business, think about what your ideal clients truly desire and how you can connect your niche expertise to those broader interests. This approach can help you create content that resonates with a wider audience.
Secret #2: Make Your Content Relatable and Engaging
How you present your content is just as important as what you're presenting. Kat Norton, aka Miss Excel, has mastered the art of making Excel tutorials exciting by infusing her videos with genuine enthusiasm and bright visuals. Even if you're not into dancing or skits, simply being warm, engaging, and true to your personality can make your content more appealing.
Another tactic to consider is creating two-person skits, as demonstrated by attorney Erica Kohlberg, who teaches about fine print through relatable scenarios. This approach can add a layer of entertainment to your educational content, making it more likely to go viral.
The Winning Formula for Viral Content
A successful viral video typically follows the formula: opening hook, problem, solution. Your opening hook needs to grab attention within the first second. You can use tools like ChatGPT to generate intriguing opening hooks for your videos. Then, present a problem that your audience can relate to, followed by a concise and tangible solution. Remember, brevity is key, especially for short-form content platforms like TikTok or Instagram Reels.
Conclusion
Going viral in the business world is not just about luck; it's about strategically crafting content that is relatable, engaging, and broadly appealing. By following the insights from Kat Norton and David Stojic, you can increase your chances of creating viral content that boosts your business's growth and profits. Remember, it's not just what you say, but how you say it that counts.
FAQs: Viral Business Content Strategies
- What makes content go viral in the business world?Content goes viral when it is highly relatable, engaging, and sharable. It should capture the audience's attention quickly and provide value in a concise and memorable way.
- How can I make my niche business content appealing to a broader audience?To make your niche content more appealing, focus on broader themes that resonate with your ideal clients' desires. For example, a mortgage broker could create content around financial freedom and home ownership rather than just mortgages.
- What are some effective tactics to make business content more engaging?To make your content more engaging, consider using bright visuals, expressing genuine enthusiasm, and incorporating relatable scenarios or skits. Also, ensure your content follows a clear structure with an opening hook, problem statement, and solution.
- Can technical topics like HVAC maintenance become viral content?Yes, even technical topics can go viral by making them more relatable to a wider audience. For example, instead of focusing solely on technical details, you could create content on practical tips for homeowners to maintain their HVAC systems.
- How can I use social media platforms like TikTok to promote my business content?To promote your business content on platforms like TikTok, focus on creating short, engaging videos that follow the viral content formula. Use bright visuals, relatable scenarios, and clear, concise messaging to capture your audience's attention and encourage sharing.
