Designing a website that’s both visually appealing and user-friendly can be challenging, especially with the myriad of elements that need to be considered. While it's easy to focus on the aesthetics, overlooking functionality can lead to a less effective website. Below, we dive into 50 common web design mistakes and why avoiding them will significantly improve your website’s usability, SEO, and overall success.
Problem: Center-aligning titles with left-aligned paragraph text creates a disjointed appearance that disrupts the flow of reading.
Solution: Maintain consistency by aligning titles and paragraph text to enhance readability.
Problem: Users with wide monitors may find your website unusable if you don't use content containers or wrappers.
Solution: Implement content wrappers to ensure that your website adapts well to all screen sizes, providing a consistent user experience.
Problem: Adding line breaks in headings to make them look "prettier" often disrupts the natural flow of text, particularly on mobile devices.
Solution: Avoid unnecessary line breaks and prioritize readability over aesthetics.
Problem: Scroll-to-top buttons that hover over footer content can interfere with usability.
Solution: Ensure that such buttons are placed where they don’t obstruct important content, especially in the footer.
Problem: While letter spacing can be a design choice, too much space between characters can make text hard to read.
Solution: Use letter spacing sparingly, balancing design with readability.
Problem: Users often need ample space to type their messages. Small text areas can discourage engagement.
Solution: Provide large text areas to encourage users to provide more information, enhancing communication.
Problem: Headings that are as long as sentences violate Google's SEO guidelines and can confuse users.
Solution: Keep headings concise, turning lengthy headings into paragraphs where appropriate.
Problem: Stock photos can make your site look generic and inauthentic. (Table Reference: 67% of consumers find authentic images more trustworthy than stock photos.)
Solution: Use custom or high-quality images that resonate with your brand’s identity.
Problem: Failing to set external links to open in new tabs can lead to users leaving your site unintentionally.
Solution: Always configure external links to open in new tabs, keeping users engaged on your website.
Problem: Not setting an HTML theme color is a missed opportunity to align your website with modern standards.
Solution: Update your site to include HTML theme colors, enhancing the visual experience across different devices.
Problem: Subpages like team member profiles or project portfolios should have an easy way to navigate back to the parent page.
Solution: Ensure that navigation back to parent pages is clear and intuitive, facilitating better user flow.
Problem: On mobile, if the sidebar appears before the main content, it disrupts the user experience. (Table Reference: 74% of users are more likely to return to mobile-friendly websites.)
Solution: Adjust mobile layouts so that main content appears before the sidebar.
Problem: Large images can slow down your mobile site, leading to a poor user experience. (Table Reference: Optimized images can reduce loading time by up to 80%.)
Solution: Create smaller image versions specifically for mobile to optimize loading times and user satisfaction.
Problem: When sticky navigation uses a different style, the logo may become unreadable if not adjusted.
Solution: Adapt the logo for sticky navigation, ensuring it remains clear and visible.
Problem: Videos or images covering complex topics should include captions to aid understanding.
Solution: Add captions to make content more accessible and easier to comprehend.
Problem: Hover effects are essential even on mobile, as they indicate to users that an element is interactive.
Solution: Implement hover effects for all buttons to improve usability, even on touch devices.
Problem: Headings that don't incrementally decrease in weight can confuse users and detract from the hierarchy of your content. (Table Reference: Properly structured content can improve user comprehension by 32%.)
Solution: Use the six heading levels (H1-H6) provided by HTML properly to structure your content effectively.
Problem: Users should be able to click phone numbers and emails to initiate a call or email directly.
Solution: Always make phone numbers and email addresses clickable links.
Problem: Important pages like contact or pricing should not be buried within other content.
Solution: Create dedicated pages for critical information, making it easier for users to find what they need.
Problem: Inconsistent background colors can harm accessibility, especially for users with visual impairments. (Table Reference: 98% of the top million websites fail to meet accessibility standards.)
Solution: Use accessible background colors consistently to ensure your website is usable for everyone.
| Web Design Factor | Statistic | Source |
|---|---|---|
| Mobile Responsiveness | 74% of users are more likely to return to mobile-friendly websites. | Google Mobile Insights |
| Loading Speed | A 1-second delay in page load time can lead to a 7% reduction in conversions. | Aberdeen Group |
| Image Optimization | Optimized images can reduce loading time by up to 80%. | Google Webmasters |
| CTA Button Design | 70% of small business websites lack a call-to-action (CTA) on their homepage. | Small Business Trends |
| Accessibility Compliance | 98% of the top million websites fail to meet accessibility standards. | WebAIM Million Study |
| User Navigation | 94% of users cite poor design as a reason they do not trust a website. | Ironpaper |
| SEO Impact | Websites with clear heading structure see a 13% increase in search rankings. | Backlinko |
| Content Structure (Headings) | Properly structured content can improve user comprehension by 32%. | Nielsen Norman Group |
| Stock Photos Usage | 67% of consumers find authentic images more trustworthy than stock photos. | CMO Council |
| Bounce Rate (Unoptimized Content) | Pages that take longer than 3 seconds to load see a 53% increase in bounce rate. | Google/SOASTA Research |
Problem: Having more than two to three bold colors on a website can overwhelm users and make the site visually chaotic.
Solution: Stick to one bold color and use neutral tones like black, gray, and white to create a harmonious and visually pleasing design.
Problem: Using more than three button styles can confuse users and make the site look inconsistent.
Solution: Limit your design to three button styles to maintain a clean and cohesive appearance.
Problem: Failing to consider the needs of your target audience, like seniors who may find accordions confusing, can lead to a poor user experience.
Solution: Tailor your design to your audience’s preferences and capabilities, simplifying where necessary.
Problem: Quotes, testimonials, and reviews should be clearly distinguished from other content, ideally in italics.
Solution: Use italics to format quotes, making them stand out and improving readability.
Problem: Using a hashtag as a link in navigation without linking to a parent page can confuse users.
Solution: Create landing pages for navigation items that lead to subpages, establishing a clear URL hierarchy.
Problem: Using text-transform to make all text uppercase without proper capitalization can hurt your SEO and readability.
Solution: Ensure that original text is properly capitalized, regardless of CSS styling.
Problem: Horizontal scrolling often hides content, forcing users to work harder to consume information.
Solution: Avoid horizontal scrolling by keeping content within the natural vertical flow of the page.
Problem: A 404 page without a call to action leaves users stranded.
Solution: Provide a search bar or links to common pages to help users find what they’re looking for.
Problem: Having more than two body paragraph styles can blur the distinction between paragraphs and headings.
Solution: Stick to one or two paragraph styles to maintain a clear and organized content structure.
Problem: When only the button inside a link block is clickable, users may miss the link entirely.
Solution: Make the entire block clickable to enhance usability and increase engagement.
Problem: Without headings, users can't easily scan content to decide if it's worth reading.
Solution: Include headings to break up text and guide users through your content.
Problem: Relying on text shadows to make text readable is a Band-Aid solution for poor design choices.
Solution: Use an overlay to ensure text is readable, rather than masking the problem with shadows.
Problem: A single slider or carousel doesn’t present enough content at once, requiring more user interaction.
Solution: Use a grid of three sliders to display more content without extra clicks.
Problem: One-page websites often lack depth and fail to provide enough content to be truly valuable.
Solution: Ensure your website has enough content to warrant multiple pages, enhancing its value and SEO.
Problem: Titles with full background colors can be mistaken for buttons, leading to confusion.
Solution: Avoid full background colors on titles to maintain clarity and proper visual hierarchy.
Problem: Generic button text like "Learn More" provides no context and can be an accessibility issue.
Solution: Use descriptive button text that clearly indicates what users will learn or where they’ll go.
Problem: Banners that cover navigation make it harder for users to move around your site.
Solution: Ensure that top banners don’t interfere with navigation, and make them easily dismissible.
Problem: Making text excessively bold or large for design purposes can make it difficult to read.
Solution: Use bold and large text sparingly, ensuring it remains legible and doesn’t strain the eyes.
Problem: Without a sticky menu, users may struggle to navigate your site, reducing engagement.
Solution: Implement sticky menus to make navigation easier and encourage users to explore more pages.
Problem: Text smaller than 12 pixels is hard to read, especially for users with vision problems.
Solution: Use a minimum of 12 pixels for text, with a preference for 17-18 pixels for body text.
Problem: Off-canvas menus are commonly associated with navigation, not contact information, leading to user confusion.
Solution: Place contact information in a more prominent and expected location, rather than hiding it in off-canvas menus.
Problem: Decorative borders on websites are outdated and distract from the content.
Solution: Avoid using decorative borders; focus on clean, content-centric designs instead.
Problem: Breadcrumbs placed below the fold are less useful as they aren't immediately visible.
Solution: Position breadcrumbs at the top of the page, ensuring they are easy to find and use.
Problem: Small websites with less than 10 pages don’t need a search function, which can clutter the design.
Solution: Reserve search functionality for larger websites or those with extensive content, like blogs.
Problem: Items that should be grouped together but aren’t can confuse users and disrupt the flow.
Solution: Ensure related items are grouped closely, making it easier for users to understand the relationships between them.
Problem: Placing two calls to action side by side can split the user's attention and reduce effectiveness.
Solution: Design calls to action with a clear hierarchy and placement, guiding the user naturally to the desired action.
Problem: E-commerce sites that don’t feature products on the homepage miss a key opportunity for conversion. (Table Reference: All e-commerce websites should have products on the homepage somewhere for better user experience.)
Solution: Display products prominently on the homepage to boost conversions and improve user experience.
Problem: Failing to include the currency when listing prices can confuse international visitors.
Solution: Always specify the currency next to pricing information to avoid misunderstandings.
Problem: Center-aligning drop-down menus makes them harder to read and navigate.
Solution: Left-align drop-down menus for better readability and a more intuitive user experience.
Problem: Not having a sticky header forces users to scroll back up for navigation, which can be frustrating.
Solution: Implement a sticky header to keep navigation easily accessible, improving the overall user experience.
Mobile responsiveness ensures that your website looks and functions well on mobile devices, which is crucial as more users access the web from their phones. According to Google, 74% of users are more likely to return to mobile-friendly websites.
Loading speed directly impacts user satisfaction and conversion rates. A 1-second delay in page load time can lead to a 7% reduction in conversions, making it essential to optimize for speed.
Proper content structure improves user comprehension and engagement. Clear headings and logical organization make it easier for users to navigate and understand your content.
Using too many bold colors can overwhelm visitors and create a chaotic visual experience. Sticking to one or two bold colors with neutral tones like black and gray ensures a more pleasant and professional design.
Improving accessibility involves ensuring that your website is usable by people with disabilities. This includes using accessible color schemes, providing alt text for images, and ensuring that all content is navigable by keyboard.
